Social media is constantly developing and so you need someone who is interested in social media and willing to stay up-to-date with the latest changes. This can help your business reach its customers more effectively in the future and stay ahead of your competitors.
We hope this article has given you something to think about when managing your social media activities. There are certainly things your interns can help with, or you could look at training existing employees. However, to get the best results straight away, you may want to consider employing a Social Media Manager, or outsourcing work to an expert.