5. Micro-Moment Marketing
When looking at user experience in content marketing, there is a great deal of value emphasised on every moment a visitor spends browsing your site. The faster the consumer can effectively understand what you’re trying to convey with your campaign, the better.
Micro-content is easy to interpret, highly informative and traditionally relevant to the consumer. The convenience of being able to quickly locate the information you need in the right format and at the right time, is of high value for consumers and a trending 2021 need.
Micro-moments occur when people turn to a device, most commonly a smartphone – to act on a need to learn, do, discover, watch, or buy something. They are intent rich moments where the consumers’ expectations are to locate the relevant information immediately.
Contextualised for content marketing – this can be explored with micro-video and micro-blogs. Micro-video content can be seen in YouTube advertisements in which marketers aim to create advertisements that draw audiences to the brand/product/service in 6 seconds.
When carried out successfully, this tactic can aptly successfully capture a large audience.
Micro-blogging is moreover effective and rather prevalent within Twitter’s social media platform. With a text threshold of 280 characters, the information is short, concise and hence attractive to consumer eyes if pitted against a 1000-word blog post.
Image Source: Think With Google.