Job Vacancy

SEO Copywriter Job

Company overview

We’re an independent digital marketing agency, specialising in acquisition channels such as paid and organic search. Our clients are spread across AU and NZ and include well-known global brands as well as less known local brands.

We can confidently say our clients are pleased with the results we achieve because most of our new business wins come via client referrals. Speak volumes, don’t you think?

Culturally, there are a lot of great things we could say about working here but we have decided to leave that to our former and current team members (Source: Glassdoor).

“You can really progress through the ranks here, they give juniors all the attention, support and opportunities to become the best in the industry.”

“They understand that life is not about just working but having a balance and being happy. Quarterly events are also great, we always have so much fun!”

“Team really knows its stuff – average time in industry is higher than I’ve experienced before and everyone is genuinely invested. Great flexibility but enough structure to keep team motivated and focused.”

What's On Offer

Company bonus and reward schemes
25 days’ holiday
Flexible working options (WFH and working hours)
Company-funded external training
Half day Fridays in the summer months (one a month)

Role Summary

Title: SEO Copywriter

Reporting Line: Head of SEO

You will sit within the SEO team and your focus will be researching, planning, editing, and creating content with the sole aim of increasing our client’s SEO visibility.

MAIN TASKS INCLUDE

Researching and creating content that is highly engaging
Optimising current client content to ensure its SEO compliant
Edit content produced by third party suppliers to ensure consistency and quality
Working within our clients’ CMS’s to build new pages and upload content
Attending meetings, writing notes and ensuring WIP’s are up to date.

RESPONSIBILITIES

Research

Understand client goals and research the type of content required to hit those goals
Use various tools to understand; what keywords we need to target, what topics are topical, what articles are gaining traction (links, social shares, etc.), what content competitors are producing
Content in vertical specialisms that need detailed research including but not limited to, finance, legal and business

Editorial

When required outsource work to a bank of external writers
Check external writers’; content; spelling, grammar, brand guidelines and voice

Production

Based on direction provided by client and or account management produce quality content that fits client targets
Work with client to produce blog / informational content that is both topical and informative
Work with client to increase the quality of the product and service page content to: increase conversion rates, improve SEO rankings and to increase readability
Work with internal team to build content that is highly distributable with the aim of obtaining back links
Write SEO tags; alt tags, internal links, meta descriptions, title tags and heading tags

CSM

Correcting existing content to be more SEO friendly
Accessing CMS’s, building new pages within the existing framework
Uploading new content and meta data

Team

Build internal relationships
Ensure efficient working with other team members
Uploading new content and meta data

Learning

Continue to improve and build on content and SEO skills
As well as learning on the job, read and pay attention to industry publications
Become highly skilled in Google Analytics, Excel and all industry accepted tool

Success Measurement

Client satisfaction and commentary
Increase rankings and organic visibility of client websites
Having content naturally drive inbound links

Prior Experience & Qualifications

MANDATORY REQUIREMENTS

One to four years of experience working in a similar role
Production of content to aid SEO rankings
Experience working within several popular CMS’s

NICE TO HAVE

A degree in either English, Communication, PR or Journalism
Experience of working with SEO Surfer, Google Analytics, Google Keyword Planner, Google Trends, Buzz Sumo
Client services experience